Pauline Hanson, leader of the One Nation party, recently released a campaign advertisement intended for the upcoming Victorian state election. The video features a narrative where a family of self-identified progressives reveals they are actually secret conservatives. The advertisement has drawn significant attention due to its visual content, which critics argue utilizes inflammatory tropes regarding race and religion.

According to reporting by The Guardian, the advertisement incorporates imagery that includes a young African man holding a machete and a Middle Eastern man depicted in a way that suggests a connection to explosives. The Guardian reports that the video draws stylistic inspiration from a campaign commercial previously released by Israeli Prime Minister Benjamin Netanyahu. The outlet characterizes the video as an 'incendiary' contribution to political discourse, noting that the lack of widespread public reaction to the video is notable given the nature of the content.

While the advertisement is intended to mobilize voters for the Victorian state election, the specific imagery chosen by the party has become the focal point of the discussion. There is currently no public statement from the One Nation party defending the specific creative choices made in the advertisement, nor have other major political parties issued formal responses to the video's content at this time. The discourse surrounding the ad centers on whether such depictions are appropriate for political campaigning or if they cross the line into promoting harmful stereotypes.