Philips has officially launched the Next-Generation DiamondClean 9900, a smart toothbrush equipped with motion-tracking sensors and artificial intelligence designed to improve user brushing technique. The product, which was initially teased in July, is currently available for purchase in the United States and Europe, with a wider global release scheduled for 2027.

Despite the addition of new AI-driven features, the device is launching at a price point of $379.99. This represents a lower entry price compared to the previous version of the DiamondClean, which remains available at a discounted rate from its original $429.99 price tag.

The release places Philips in direct competition with other high-end smart dental care products. The Verge notes that while the new toothbrush does not perform flossing, it is positioned as a more affordable alternative to the $499 Dyson CameraJet smart toothbrush. The report also mentions that some early users have reported technical issues with the competing Dyson model, though it does not detail specific performance metrics for the new Philips device beyond its core tracking capabilities.