The PNG Chiefs have formally introduced their visual identity, including a new logo and jersey designs, as they prepare for their first season in the National Rugby League (NRL). The team has adopted a color palette of black, white, and gold. The primary jersey features a black base with a white 'V' accent, while the chest area incorporates gold cultural artwork created by PNG artist Tabu. An alternative jersey design reverses the primary color scheme, using white as the dominant color.

While the club has moved forward with these branding efforts, the team's future remains subject to a legal dispute. New Zealand Rugby has challenged the club’s right to use the name 'Chiefs,' which is also the name of a prominent New Zealand rugby union team. The outcome of this naming rights dispute remains pending. As of the current announcement, the PNG Chiefs have not yet designated which of the two jersey designs will serve as their official home kit.