Prashant Kishor, a figure long recognized for his role as a behind-the-scenes political strategist for various Indian parties, has officially entered the electoral arena as a candidate. In October 2024, Kishor initiated the 'Jan Suraaj' campaign, a movement characterized by a lengthy, foot-based tour through the rural regions of Bihar.

Unlike his previous work, where he operated within the frameworks of established political alliances and major national parties, Kishor’s current bid was launched independently. The campaign focused on direct engagement with rural voters, bypassing traditional party machinery. His recent victory in securing an MLA seat marks a significant shift in his career trajectory, moving from the role of a consultant who helps others win elections to an elected official representing his own political platform. While the campaign was noted for its lack of traditional political backing, it successfully translated into a legislative win, signaling a new chapter for the strategist in Bihar’s political landscape.