JL Partners, a polling firm founded by former Conservative Party aides, is currently under investigation by the British Polling Council (BPC) and the Market Research Society (MRS). The inquiries follow allegations that the firm breached electoral transparency standards by failing to declare that Reform UK had commissioned three specific polls.

Industry regulations mandate that polling organizations must clearly identify the client who commissioned a survey whenever the findings are released to the public. The BPC and MRS confirmed on Friday that they have initiated formal investigations to determine whether JL Partners failed to adhere to these disclosure requirements.

While the investigation is underway, the core of the dispute centers on whether the firm’s actions constitute a breach of professional conduct or a violation of electoral law. The firm has not yet provided a detailed public rebuttal to the specific accusations regarding the three polls in question. The outcome of these inquiries will determine if the firm faces sanctions from the industry bodies for the alleged lack of transparency regarding its political clients.