In the lead-up to the Durga Puja festival in West Bengal, posters have been observed in public spaces carrying a specific directive regarding food purchases. The messaging on these posters explicitly encourages residents to consume biryani only if it is purchased from a shop owned by a Hindu individual.

The appearance of these posters has drawn attention to communal tensions in the region during a period typically marked by large-scale cultural celebrations. While the posters have been documented and reported by media outlets, there is currently limited information regarding the specific groups or individuals responsible for printing and distributing them.

Indian Express reports that these materials are circulating in the context of the upcoming Durga Puja festivities, which are a major cultural event in Bengal. The report highlights the exclusionary nature of the message, which seeks to influence consumer behavior based on religious identity. As of now, there has been no official statement from state government officials or law enforcement agencies detailing whether an investigation into the origin of these posters has been launched or if they are being removed from public view. The situation remains a point of local concern as the community prepares for the holiday season.