In a recent public appeal coinciding with National Handloom Day, Prime Minister Narendra Modi encouraged the Indian public to actively support the country's weaving community. The Prime Minister specifically requested that citizens purchase handloom items and document their support by posting 'Get Ready With Me' (GRWM) videos on social media platforms.

This campaign is part of a broader government effort to boost the visibility and economic viability of local artisans. By leveraging the popularity of short-form video content and social media trends, the government aims to connect traditional craft with modern consumer habits. While the Prime Minister’s message focuses on cultural preservation and economic empowerment for weavers, the initiative relies heavily on public participation to generate momentum. There are no reports of specific financial subsidies or policy changes accompanying this call to action at this time; the focus remains on social advocacy and consumer-led support for the handloom sector.