Prime Minister Narendra Modi launched a new national initiative titled 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan,' aimed at addressing substance abuse among the youth population. The campaign is designed to promote a drug-free environment as a foundational element for national development.

During his address at the launch event, the Prime Minister spoke about the dangers of narcotics, characterizing drug use as a temporary sensation that leads to significant personal and societal decline. He stated that while drugs may provide a 'brief high,' they ultimately result in a 'low' that negatively impacts the entirety of an individual's life. The initiative seeks to mobilize young people to take a pledge against drug consumption and participate in awareness efforts across the country. The government has framed this campaign as a critical step toward achieving a 'Viksit Bharat' (Developed India), suggesting that a healthy, substance-free youth demographic is essential for the nation's future progress. No specific policy details regarding treatment centers or law enforcement strategies were provided in the initial announcement, as the focus remained on the symbolic and educational aspects of the campaign launch.