Gurit Birnbaum, a psychology professor at Reichman University, has begun analyzing the effectiveness of dating app profiles by reviewing the bios and photos of students and acquaintances. Her research aims to identify the psychological factors that influence how users are perceived by potential matches. Birnbaum observed that many users struggle with finding the right balance of information, noting that some profiles are overly vague while others provide excessive personal detail.

Furthermore, Birnbaum noted a trend of users relying heavily on sexualized imagery to attract attention. By examining these patterns, she seeks to provide evidence-based advice on how to improve online dating success. While the research is in its early stages, the focus remains on how self-presentation impacts social connection and the initial stages of romantic interest. Birnbaum’s approach bridges the gap between academic psychological study and the practical, often frustrating, experience of modern digital dating.