Steve Hilton, a Republican candidate for governor of California, has drawn sharp criticism from members of his own party following the release of a campaign advertisement titled 'Just Try It, California.' The video features two young women with brightly colored hair sitting on a bed in a room decorated with a pride flag. In the footage, one woman expresses nervousness, while the other encourages her, saying, 'don’t be nervous, it’s not that bad,' before guiding her to fill out a ballot for Hilton.

Critics within the Republican party have labeled the ad 'creepy,' arguing that the staging and dialogue rely on sexual innuendo that is inappropriate for a political campaign. While the ad is intended to encourage voter turnout for Hilton, the reception has been largely negative among party members who believe the tone of the video undermines the campaign's message. The Guardian reports that the criticism centers on the suggestive nature of the interaction between the two women, which some party officials feel is a distraction from substantive policy issues. As of now, the Hilton campaign has not issued a formal statement addressing the specific allegations of inappropriate content, though the controversy continues to circulate within California political circles.