The iPhone 18 Pro Max has been released as the latest iteration of Apple’s largest flagship smartphone. Following the design philosophy of its predecessors, the device scales up the features found in the standard iPhone 18 Pro, specifically focusing on screen size and battery capacity. Apple claims the battery improvements allow the device to function as a true two-day phone, marking a notable upgrade in longevity for the series.

Technically, the device introduces a new variable aperture camera system, intended to provide more flexibility for photography enthusiasts. While the phone is physically the largest and heaviest in the current lineup, it is no longer the most expensive option in Apple’s catalog, as the company has introduced the iPhone Duo at a higher price point. The iPhone 18 Pro Max starts at £1,299 ($1,299), placing it firmly in the premium category of the smartphone market. The device also integrates new Siri AI capabilities, which are central to the user experience in this generation. While the phone is marketed as a 'supersized' version of the standard Pro model, it maintains the familiar design language and build quality consistent with previous Pro Max iterations.