The National Commission for Protection of Child Rights has officially intervened in a case involving a coaching centre in Etah, India. The commission issued a directive to local law enforcement, tasking them with identifying the minors featured in the centre's social media advertisements. The primary objective of this intervention is to verify the circumstances under which these children were filmed and to ensure that their rights and safety are being upheld.

While the commission has characterized the centre's actions as an 'alleged use' of minors, the investigation is currently in its preliminary stages. Authorities have been instructed to take appropriate protective measures if any violations of child labor or exploitation laws are discovered. The coaching centre has not yet issued a public statement regarding the allegations, and the specific nature of the social media content has not been detailed in initial reports. The police are expected to submit a report to the commission following their inquiry into the centre's promotional practices.