During his keynote address at the SNP party conference in Aberdeen, Scottish First Minister John Swinney announced that the movement for a second Scottish independence referendum has officially commenced. Swinney characterized this new effort, branded as 'Choose Scotland,' as the most sophisticated campaign in the party's history. He stated that the initiative is supported by a six-figure budget intended to renew the argument for Scottish sovereignty and build a broader consensus among the public.

While Swinney expressed optimism regarding the timing and the potential for success, the announcement marks a formal escalation in the SNP's long-term goal of exiting the United Kingdom. The campaign aims to persuade voters who remain undecided or skeptical about the economic and political benefits of independence. The party leadership emphasized that this effort is not merely a continuation of previous attempts but a restructured approach designed to address current political realities. No specific timeline for a formal referendum vote was provided in the initial announcement, as the focus remains on the preliminary phase of building public support.