Secretary of Defense Pete Hegseth has launched a domestic initiative titled the 'Send Me' tour, which involves visiting various military training programs across the United States. According to reports, the tour is intended to build support for current U.S. military policy regarding Iran. The messaging behind the initiative reportedly incorporates elements of Christian scripture to frame the projection of U.S. military power in the Middle East.

The launch of this tour occurs as Hegseth faces significant political headwinds. Recent polling data indicates that his net favorability rating has dropped to -24 points, marking a record low for his tenure. While the Secretary’s office has framed the tour as a way to connect with service members and bolster support for the administration's strategic goals, critics suggest the effort is a direct response to the unpopularity of the current U.S.-Israel military posture in the region. There is currently no official statement from the Department of Defense detailing the specific objectives or funding sources for the tour, leaving the scope of the campaign open to interpretation by political analysts.