A recent trend involving small, tactile collectible toys—often referred to as 'squishies' or 'dumpling' toys—is providing a measurable boost to physical retail stores. Retailers report that younger shoppers are increasingly returning to brick-and-mortar locations specifically to browse and purchase these items. Industry analysts suggest that the tactile nature of these collectibles, combined with their collectibility, has created a niche market that online shopping has not fully replaced.

While the trend is currently localized to specific high street shops, it highlights a broader shift in consumer behavior among younger demographics who prioritize the physical experience of shopping for small, affordable items. Some retail experts argue this is a temporary fad driven by social media trends, while others believe it signals a sustained interest in 'treasure hunting' in physical stores. There is currently no consensus on whether this surge in interest will translate into long-term financial stability for high street retailers or if it is merely a seasonal spike in demand for low-cost novelty goods.