Shiromani Akali Dal (SAD) president Sukhbir Singh Badal has launched a new initiative to solicit direct feedback from the public to shape the party's upcoming election manifesto, referred to as the 'Janta Manifesto.' This move is widely viewed by political analysts as a strategic effort to revitalize the party’s grassroots presence following recent electoral challenges.

By engaging directly with the electorate, the party seeks to identify key issues and concerns that will form the cornerstone of its platform for the 2027 assembly polls. The campaign is designed to position the SAD as a responsive political alternative, moving away from top-down policy making toward a more inclusive, voter-driven approach. While the party leadership frames this as a necessary step to address the needs of the common citizen, observers note that the success of this outreach will depend on the party's ability to regain trust in regions where its influence has waned. The initiative marks a significant shift in the party's campaign tactics, prioritizing local engagement over traditional rally-based messaging as it prepares for the next electoral cycle.