The Sweden Democrats, a right-wing political party in Sweden, have recently utilized advertising space at Stockholm Central Station to promote a message centered on repatriation. The campaign specifically targets Swedish citizens of Somali heritage, suggesting that they should consider returning to Somalia. This move has sparked significant public debate regarding the party's stance on immigration and national identity.

While the party frames these advertisements as a policy proposal regarding voluntary return and integration, critics argue that the messaging is exclusionary and targets specific ethnic groups within the Swedish population. The placement of these ads in a high-traffic area like Stockholm Central Station has drawn attention to the party's increasing visibility and influence in the Swedish political landscape. There is currently no consensus on the legal or ethical implications of the campaign, with supporters viewing it as a legitimate political expression and opponents characterizing it as discriminatory rhetoric. The campaign highlights the ongoing tensions in Sweden regarding multiculturalism and the role of the Sweden Democrats in shaping national discourse.