Actress Sydney Sweeney has become the subject of online criticism from female athletes following the release of a new advertisement for the sports prediction market platform NoVig. In the commercial, Sweeney appears in a state of undress while challenging viewers to prove their knowledge of sports. The campaign, which centers on the actress’s involvement in the betting platform, has drawn negative reactions from women in the sports industry who argue that the marketing strategy undermines the professional achievements of female athletes.

While the advertisement aims to leverage Sweeney’s celebrity status to drive engagement for the betting platform, the backlash highlights a recurring tension regarding how women are represented in sports-related media. Critics have taken to social media to express their disapproval, suggesting that the use of nudity in this context distracts from the sport itself and reinforces outdated tropes about women’s roles in sports culture. The Hill reports that the criticism is coming from a growing number of female athletes, though the specific identities of these critics and their official organizational affiliations remain largely unspecified in current reporting. As of now, neither Sweeney nor representatives for NoVig have issued a formal public response to the mounting criticism regarding the ad's creative direction.