Tesla is collaborating with Turo, a peer-to-peer car-sharing marketplace, in an effort to broaden the reach and adoption of its Full Self-Driving (Supervised) software. Under the terms of the new program, hosts who list their Tesla vehicles on the Turo platform are eligible to receive a one-month complimentary trial of the FSD software.

This move appears designed to put the technology in front of a wider audience of potential customers, allowing renters to experience the software firsthand during their trips. By integrating the trial into the Turo ecosystem, Tesla aims to lower the barrier to entry for users who might otherwise be hesitant to purchase the software package outright. While the partnership focuses on increasing the number of users interacting with the system, it also serves as a marketing tool for Tesla to demonstrate the capabilities of its driver-assistance features to a demographic that frequently utilizes vehicle-sharing services. As of now, the program is limited to eligible hosts, and it remains to be seen how this strategy will impact long-term conversion rates for Tesla's software subscriptions.