Texas Longhorns quarterback Arch Manning has publicly apologized after facing criticism for his response to an AI-generated video. The video, which circulated online, depicted a digitally altered scene in which Texas head coach Steve Sarkisian appears to slap ESPN reporter Holly Rowe.

While the specific nature of Manning's initial comment was not detailed in the report, the quarterback acknowledged that his reaction was insensitive. The incident highlights the growing tension surrounding the use of artificial intelligence to create misleading or harmful depictions of public figures in sports media. Manning’s apology serves as an attempt to address the controversy surrounding his social media activity regarding the clip. As of now, neither Steve Sarkisian nor Holly Rowe have issued formal public statements regarding the specific AI video or Manning's subsequent apology.