While electric vehicles (EVs) are gaining traction in India's major cities, the transition to a mass-market product remains incomplete. A primary hurdle identified for the industry is the lack of robust support infrastructure outside of urban centers. As the market attempts to reach a broader demographic, potential buyers are expressing concerns regarding the availability of assistance when traveling across unfamiliar or rural routes.

Industry analysts suggest that for EVs to achieve mass-market status, manufacturers and the government must prioritize the development of a comprehensive charging network and reliable roadside assistance. Currently, the concentration of charging stations in Tier-1 cities creates a 'range anxiety' barrier that discourages consumers who frequently travel between regions. Furthermore, the report highlights that the psychological comfort of knowing help is available is just as critical as the physical technology itself. Without a standardized and accessible support ecosystem, the growth of the EV sector is expected to remain confined to specific geographical pockets rather than achieving widespread national adoption.