The Advertising Standards Authority (ASA), the United Kingdom's independent regulator for advertising, has confirmed that it is not currently investigating the 'Great Israeli Real Estate Event.' This decision comes despite reports that the British government had referred the event to the regulator for review.

The event, which has drawn significant public and political attention, is centered on the promotion of real estate opportunities within Israel and the occupied West Bank. Critics of the event argue that the promotion of properties located in Israeli settlements is problematic, as these settlements are considered illegal under international law. The government’s referral was reportedly prompted by concerns regarding the nature of these advertisements and their compliance with UK advertising standards.

While the government has acknowledged taking steps to refer the matter to the ASA, the regulator’s decision not to launch a formal investigation suggests a disagreement or a jurisdictional limitation regarding how such international real estate promotions are handled under current UK advertising codes. The ASA has not provided a detailed public explanation for why it declined to open a formal inquiry into the specific claims or the nature of the event's promotional materials. As of now, the event continues to be a point of contention among activists and policymakers who argue that the UK should take a stronger stance against the marketing of settlement-based properties.