A government-sponsored advertisement campaign recently faced significant backlash, leading to its removal. The advertisement featured a character identified as 'Mr. Singh' and was designed to encourage individuals to pursue self-deportation. The campaign drew immediate condemnation from various Indian-American and Sikh advocacy organizations, who argued that the imagery and messaging were racially insensitive and targeted specific communities.

The controversy gained political momentum when high-profile officials, including California Governor Gavin Newsom, publicly criticized the ad. Critics contended that the campaign relied on harmful stereotypes and promoted a xenophobic narrative. While the advertisement was intended to communicate immigration policy, the public response focused heavily on the discriminatory nature of the characterization. Following the intense public pushback and pressure from advocacy groups, the relevant authorities opted to remove the advertisement from circulation. There is currently no information regarding whether the government intends to replace the campaign with alternative messaging or if the underlying policy goals will be communicated through different channels.