PB Agro, the company behind the Vimal Elaichi brand, has initiated legal action in the Delhi High Court to challenge notices issued to three prominent actors who serve as brand ambassadors. These notices, reportedly originating from food safety authorities, concern the promotional activities undertaken by the actors for the cardamom-based product.

In its filing, PB Agro asserts that the company carefully selects reputable actors for its advertising campaigns and ensures that all endorsement agreements strictly adhere to the relevant legal frameworks. The company argues that its promotional materials are in full compliance with current laws, suggesting that the regulatory scrutiny directed at the actors is unfounded. By approaching the High Court, the manufacturer seeks to protect its brand ambassadors from potential legal repercussions related to the company's marketing strategy.

While the company maintains its stance on legal compliance, the specific nature of the grievances held by the food safety authorities remains limited in the public record. The case highlights the ongoing tension between regulatory bodies overseeing food and health advertising and the companies that utilize high-profile celebrity endorsements to reach consumers. The Delhi High Court is expected to review whether the notices issued to the actors hold legal merit or if the company's defense of its advertising practices will be upheld.