Walmart is aggressively growing its Sam’s Club brand in China, a move that contrasts with the recent struggles of other international retailers in the Chinese market. The company recently opened its sixth warehouse location in Beijing, which saw significant foot traffic and long queues upon launch.

According to company data, Sam’s Club has reached 10.7 million paid members as of June. Analysts attribute this success to a specific business model that emphasizes value pricing and exclusive product offerings, which have resonated with China’s growing middle-class demographic. While other foreign retailers have faced challenges leading to store closures or complete exits from the Chinese market, Sam’s Club appears to be maintaining a strong growth trajectory. The company has explicitly stated its intention to accelerate its expansion efforts throughout the remainder of the year.