A consumer protection watchdog has released a public warning concerning the marketing and safety of products marketed as baby sleep aids. The agency cautions that parents and caregivers should exercise extreme vigilance, as some of these items may carry risks of serious harm or death to infants.

The warning specifically targets advertisements that make claims about a product's ability to improve infant sleep, suggesting that these claims may not be supported by safety standards or clinical evidence. While the watchdog has not yet released a comprehensive list of banned items, the advisory serves as a broad alert to parents to prioritize established safety guidelines over promotional claims.

Experts emphasize that the safest environment for an infant to sleep is on a firm, flat surface, free from extra bedding, pillows, or specialized sleep positioners that have not been medically vetted. The watchdog’s intervention comes amid growing concerns that unregulated sleep aids are being marketed to exhausted parents, potentially creating a false sense of security that leads to unsafe sleeping practices. As of now, the regulatory body is encouraging parents to consult with pediatricians before purchasing or using any sleep-related accessories for their children.