X has announced the end of its current revenue-sharing program for content creators, opting to replace it with a new initiative titled 'Original Content Rewards,' effective September 8th. This transition marks another shift in the platform's monetization strategy since Elon Musk acquired the company.

To participate in the new program, creators must meet specific eligibility criteria. These include maintaining a minimum of 500 verified followers and generating at least 500,000 Home Timeline impressions from verified users within a 90-day window. The company plans to calculate earnings based on 'qualified impressions' specifically tied to 'original content.' While the platform has not provided full details on how these impressions are weighted, the move signals a pivot toward incentivizing original material rather than the broader engagement metrics used in the previous iteration of the program.

This change follows a series of revisions to creator monetization on the platform, which have frequently sparked debate regarding stability and payout transparency. By narrowing the focus to 'original content,' X appears to be attempting to curate the type of material that earns payouts, though the exact impact on creator earnings remains to be seen once the program launches.