Xiaomi, the Beijing-based technology company, has officially entered the next phase of its automotive strategy by launching the N70 Max and N90 Max models under its new 'SkyNomad' series. The five-seat N70 Max is priced at 259,900 yuan (approximately US$38,474), while the seven-seat N90 Max starts at 299,900 yuan.

These price points represent a 23% discount compared to the Tesla Model Y Long Range, which currently competes in the same premium segment in mainland China. The launch comes as the Chinese EV market experiences heightened competition, with domestic manufacturers increasingly challenging Tesla's market share through aggressive pricing and feature-rich vehicle offerings. Xiaomi, which transitioned from consumer electronics into the automotive space, is positioning these extended-range vehicles to appeal to consumers looking for premium features at a lower cost than established international rivals. Deliveries for the new models are expected to begin shortly, marking a significant step in Xiaomi's effort to establish itself as a major player in the automotive industry.